Findings From Studies of Adults in Brazil and Colombia
In recent years, ultra-processed foods have gained global attention due to mounting evidence linking them to chronic illnesses like obesity. There is widespread agreement that specific public policies are needed to reduce consumption of these ultra-processed foods and drinks to improve public health. Current approaches include warning labels on packaging, taxes on sugary beverages, and restrictions on marketing junk foods.
However, for such policies to be successfully implemented, public support is crucial. Yet there is limited data on what the general public really understands about ultra-processed foods/products and what they associate with this term. Some health advocates prefer calling them “ultra-processed products” rather than “foods”, since these industrially processed items may be edible but lack real nutritional value.
In 2017-2018, studies supported by Bloomberg Philanthropies in Brazil and Colombia – countries leading the way on ultra-processed food policies – looked at public perceptions by asking questions about ultra-processed foods/products. The findings make apparent the views from the public in nations that are arguably at the forefront of regulating these items. It also provides insights into the importance of clearly communicating with the public to build consensus around policies targeting ultra-processed products.
This research brief summarizes key findings from the available data. The findings offer a baseline against which outcomes of future communication on the negative effects of ultra-processed products can be compared.